We'll Tell You When You Don't Need Us

Not every business needs managed IT. We'd rather tell you that upfront than sell you something you won't use.

This is an awkward thing for an IT company to say, so let's just say it: not every business needs managed IT.

If you have three employees, all using cloud based tools, with minimal shared infrastructure and no compliance requirements, you probably don't need a monthly managed IT engagement. You need a good setup, some documentation and someone to call if something breaks. That's break/fix. And for your situation, it's the right answer.

We've told people this. To their face. During sales calls.

Why we turn down revenue

Because taking on a client who doesn't need what we offer is bad for both of us.

For the client, it means paying a monthly fee for a level of service that exceeds their actual needs. They'll feel like they're not getting value not because we're not doing the work, but because there isn't enough work to do. Monitoring three laptops and a router doesn't require a managed IT engagement. It requires a competent setup and an occasional check in.

For us, it means a client who will eventually feel overcharged and leave unhappy. That's a negative review we earned by selling something that wasn't right for them. No amount of good service fixes a bad fit.

The conversations we actually have

When someone calls us, the first thing we're trying to figure out isn't whether we can close the deal. It's whether managed IT is the right solution for their business right now.

Sometimes the answer is: you need a project, not a relationship. Your office needs a network overhaul a cloud migration or a security assessment. That's a one time engagement with a clear scope and a defined endpoint. We do those too. But we're not going to bundle it into a monthly contract if what you actually need is a project.

Sometimes the answer is: you're not there yet. You have four people and you're growing, but right now your needs are simple. Get a good setup. Document it. And when you hit 8 to 10 employees and start feeling the complexity when onboarding gets messy, when the network starts straining, when you realize nobody knows the admin passwords call us then.

Sometimes the answer is: you need us, but not at the level you think. Maybe you need monitoring and helpdesk support, but you don't need full infrastructure management. We'd rather scope the engagement to what you actually need than sell you the biggest package because it has the biggest margin.

The long game

We've had people we turned away three years ago call us back when they grew to 15 employees and needed real managed IT. They remembered that we were honest with them when it would have been easy to sell them something. That memory is worth more than the revenue we would have made in the interim.

Referrals work the same way. The person we told "you don't need us yet" told their friend who runs a 30 person property management company, "These are the IT people who were honest with me. Call them." That referral became one of our best clients.

Honesty is a long game. It costs you revenue in the short term. It builds reputation in the long term. And reputation is the only marketing asset that compounds.

How to know if you need managed IT

If you have more than 8 to 10 employees and your team depends on technology to function daily, you're probably in the range where managed IT makes sense.

If you handle sensitive data tenant financials, client contracts, payment information the security and compliance benefits of managed IT become important regardless of your size.

If you've had an IT emergency in the last year that took more than a day to resolve, you're operating without a safety net.

If your office manager is spending more than a few hours a month dealing with technology issues that aren't her job, you have an unacknowledged IT burden that's costing you more than a managed engagement would.

And if none of those things apply to you if you're small, simple, and well organized you might not need us. And we're perfectly comfortable telling you that.

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